To enhance customer value and contribute to social development by
providing the best merchandise and services, at any location and any time
Passion for every aspect of work and humanrelationships.
Working consistently to attempt new things, without fear of failure.
Sticking to principles and ethics under all circumstances.
Commitment to achieving common objectives through cooperation and trust.
Sharing of objectives, procedures and results, and setting examples of this value.
Adherence to Principles and Righteousness
Is this behavior against any law or rule?
Can the principles applied to this case be applied to future cases?
Is this behavior ethical?
Pursuit of Integrity
Is this activity linked to the generation of profit?
Is the expected output greater than the human and monetary resources input?
Can the plan and output be specifically represented in numbers?
Preparedness against Crisis
Has the plan been rigorously analyzed and accurately prepared from a conservative point of view?
Is there an alternative measure prepared for a situation in which normal procedure is impossible?
Are there additional human and monetary resources ready to deal with unexpected problems?